'The Colour of Money' is an adult colouring book style direct mail piece, that I designed and illustrated. The book was delivered to a million homes throughout the country and communicated a range of Virgin Money products whilst combining a prize draw element.
The intricate patterns used on each illustration are based on the graphic patterns found on banknotes. I also took inspiration from the habitat the animal is typically found in.
The Drum Dream Awards 2016 – Shortlisted
Shortlisted for Direct: Single Execution & Campaign.
DMA Awards 2016 – Finalist
Finalist for best use of door drops.